Our Mission
Specializing in business growth, efficiency, and profitability, 37 North Consulting stands as an industry leader. We offer creative, innovative, efficient, and practical solutions to companies at every stage of their journey, enabling them to achieve profitability, scalability, and lasting success.
With a hands-on consulting philosophy and entrepreneurial spirit, 37 North delivers fully integrated solutions to ensure our clients thrive in all aspects of their operations. Our mission is to support companies from startups to Fortune 500 across the US, exceeding expectations with a dedicated team of passionate, caring, and trusted industry experts.
Our Offerings
We provide a comprehensive array of services designed to support organizations in achieving their goals. Our offerings include GTM strategy and planning, operations and process improvement, HR, benefits and talent management, financial advisory, and more. Our team’s expertise spans across various industries, ensuring tailored solutions that drive success. Explore our services to discover how we can assist your business
Our Approach
Through our collaborative consulting approach, we engage closely with clients to understand their needs and craft tailored solutions for their unique challenges. Our method is transparent, results-driven, and aimed at fostering business success.
Michael White, Co-Founder | CSO
Michael brings over 30 years of expertise in the SaaS software sales industry, with a focus on human capital management (HCM). During his tenure as Director of Sales for over 8 years at the largest Security HCM company in the U.S., he consistently ranked as a top performer. His career highlights include expanding markets, recruiting top talent, and successfully building and leading sales divisions—from major enterprises to boutique payroll firms. Michael is recognized for driving substantial growth and executing effective market penetration strategies across diverse environments.
His journey includes pivotal roles in recruiting top talent within the SaaS software sector, drawing on insights gained from one of the largest recruiting firms in the U.S. This experience has deepened his understanding of industry dynamics and sharpened his ability to identify and secure top-tier talent.
Michael's passion lies in optimizing Human Capital Management (HCM) processes through innovative SaaS solutions. He thrives on navigating industry complexities, delivering tailored strategies that enhance operational efficiencies and drive sustainable business outcomes.
As he continues to advance in the consulting realm, he is dedicated to leveraging his extensive background and strategic insights to empower organizations in achieving their growth objectives and maximizing their potential in the competitive landscape.
Danielle Halperin, Co-Founder | CMO
Danielle brings over 20 years of dynamic leadership and expertise across various industries. She began her career in consulting after earning dual degrees in Integrated Marketing Communications from Parsons School of Design and Organizational Psychology from The New School. Danielle assists early-stage startups, midsized privately held, and Fortune 500 B2B, B2C, and B2B2C companies in developing and executing strategic programs that accelerate growth. She combines competitive and customer insights with company goals to create effective strategies and has specific expertise in navigating the fast-paced landscape of acquisitions and divestitures.
Throughout her career, Danielle has collaborated with CEOs in financial services, technology, SaaS, and other sectors to drive growth, scale operations, and achieve product differentiation. Her experience spans start-up ventures to Fortune 500 companies, where she has led B2B and B2C marketing teams and aligned efforts across sales, product, engineering, and operations.
As the former Director of Marketing at the largest Security HCM company in the U.S., Danielle honed her skills in strategic planning and global market expansion. She continues to advise senior leadership in early-stage ventures, including those backed by private equity and venture capital firms.
Today, Danielle co-owns and manages 37 North Consulting with Michael, where together they lead a team dedicated to enhancing business performance. Through personalized consulting services, Danielle assists clients in navigating challenges, optimizing operations, and delivering innovative marketing plans.